My core strength lies in quickly understanding a brand’s DNA and using it as a strategic foundation to develop product concepts and collections that feel authentic to the brand while remaining relevant to the customer and commercially focused.
With in-depth experience across menswear, womenswear, and diverse target groups and generations, I combine creative thinking, market awareness, and consumer insight to translate emerging trends into innovative products that strengthen brand identity and support long-term growth.
ArtEZ University of the Arts, Arnhem, The Netherlands.