2 - The Inspiration
3 - The Order
4 - The Market Positioning
5 - The Sales Objectives
– Menswear or women’s wear.
– The lifestyle or age group
– The intended fashion look/style
– Inspiration photos
– Websites and Social Media links
– The number of required mood boards
– The number of required designs
– The number of required tech-packs
– The price positioning
– A competitors list
– A list with similar brands
– A list of key accounts
– A list of prospect accounts
– The store presentation