MY SERVICES Fashion Design Strategist What
I conceptualize, design, and develop complete top-to-toe clothing collections for men and women, including product development with clothing manufacturers from Europe and The Far East.

I also reposition existing clothing lines, align entire clothing segments to the needs and tastes of modern times, and establish new clothing brands from scratch.
Richard Roelofse Why
I am fascinated by the concept of modernity: change, renewal, and reinvention. That is why I am passionate about fashion. As a Fashion Design specialist, my purpose is to connect people through clothing.
ABOUT Clothing Design
Complete top-to-toe Menswear and Womenswear collections in woven fabrics and round-knits, including;
all-over patterns, placement prints, logos and branding.
Product Development
Tech-Packs, Size Block Charts and development of Salesman Samples in collaboration with a wide variety of clothing manufacturers from Europe and The Far East.
Creative Direction
Consumer-Centric Creative Strategies, Seasonal (Marketing) Themes, Collection Themes, Colour Cards, Market Research and Trend Research.
Work History
For over 28 years, I have worked as a Fashion Designer and Creative Lead for International Brands such as ZARA, Jack & Jones, Urban Outfitters, K-Swiss, O'Neill, Ferrari, Wrangler and Peak, of which a small selection is highlighted below.

O'NEILL - CLO3D Design Athleisure - SS20 Coastal Casual - SS21 3D - Digital Fashion See Project FASHION LOOKS.COM O'NEILL Citizens Of The World - SS21 O'NEILL Futurism - AW20 O'NEILL California Vacationer - SS21 Glamfornia - SS21 O'NEILL O'NEILL Essentials - SS21 THE STING Next Gen Prepp - SS18 O'NEILL 2020-2021 Trend Themes - 2014 3D - Digital Fashion Street Credibility - AW20 See Project California Sports Club - SS21 O'NEILL Essentials - AW20 O'NEILL COTTON CLUB Women's Wear - 2017 WE FASHION Brand Positioning - 2017 Women's Wear Design - 2017 ZARA See Project See Project See Project See Project See Project See Project See Project THE STING Athleisure - SS18 MTM / THE STING Modernistic - AW18 Smart Casual - SS18 THE STING See Project See Project See Project See Project MTM / THE STING Minimal Streetwear - AW18 MTM / THE STING Yin Yang - AW18 The Great Outdoors - AW18 MTM / THE STING See Project See Project See Project See Project See Project See Project See Project See Project See Project LOUISA YOGA Sportswear Design - 2015 See Project Women's Wear Design - 2014 MILLA AMSTERDAM See Project PEAK CHINA Brand Positioning - 2009 See Project NEW YORK SPORTS CLUBS Brand Positioning & Design - 2001 See Project Seasonal Themes - 2009 XTEP CHINA See Project Van Gils Brand Positioning & Design - 1998 See Project Sochya Casual Wear - S/S19 Brand Positioning & Apparel Design - 2006 K-SWISS See Project See Project TOMMY HILFIGER Brand Identity Concept - 2013 See Project O'NEILL Casual Wear - AW21 MISTRAL See Project Athleezy Sportswear - AW23 See Project Ski Wear & Athleisure Design - 2008 See Project

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