I am fascinated by the concept of modernity: change, renewal, and reinvention. That is why I am passionate about fashion. As a Fashion Design specialist, my purpose is to connect people through clothing.
I conceptualize, design, and develop complete top-to-toe clothing collections for men and women, including product development with clothing manufacturers from Europe and The Far East.
I also reposition existing clothing lines, align entire clothing segments to the needs and tastes of modern times, and establish new clothing brands from scratch.
For over 28 years, I have worked as a Fashion Designer and Creative Lead for International Brands such as ZARA, Jack & Jones, Urban Outfitters, K-Swiss, O'Neill, Ferrari, Wrangler and Peak, of which a small selection is highlighted below.
Complete top-to-toe Menswear and Womenswear collections in woven fabrics and round-knits, including;
all-over patterns, placement prints, logos and branding.
Tech-Packs, Size Block Charts and development of Salesman Samples in collaboration with a wide variety of clothing manufacturers from Europe and The Far East.
Consumer-Centric Creative Strategies, Seasonal (Marketing) Themes, Collection Themes, Colour Cards, Market Research and Trend Research.