Here’s the Harsh Truth!
An alarming 90% of all new fashion brands fail within three years—not because they lack creativity, but because they started unprepared.
Establishing a fashion brand isn’t just about designing amazing clothes. It’s about understanding timelines, industry complexities, and financial planning—all the things that make or break your success.
This masterclass gives you the insights and full picture to start prepared, avoid rookie mistakes, and join the 10% who succeed.
Don’t wing it—get the insights you need to succeed from day one!
Grab Limited-Time Offer $150 -$29
What This Masterclass
Will Teach You:
- Decades of Expertise, Shared with You: Gain insights into the winning strategies I’ve encountered in my 30+ years collaborating with top professionals at global fashion brands.
- Avoid Rookie Mistakes: Don’t fall into the traps that put most start-ups out of business. Save your time, money, and sanity.
- Brand Positioning Awareness: Learn why defining a niche and selecting a clear consumer group is crucial for success in today’s overcrowded fashion market.
- Topic-by-Topic Breakdown: Discover the essential areas to focus on, from required timelines to creating your first product line.
- Financial Planning Awareness: Learn about the financial aspects of running a brand, including pricing, margins, and profitability.
Inside This Masterclass
Segment 1
Introduction
- Learn about the foundational challenges that most start-ups encounter.
- Understand the key areas that require focus, from brand strategy and design to production.
- Gain clarity on why preparation is crucial for success in the fashion industry.
Grab Limited-Time Offer $150 -$29
Segment 2
Mistakes to Avoid
- Become aware of the most common mistakes, including lack of preparation and unrealistic expectations.
- Understand the importance of timelines, specialists, and setting long-term goals.
- Learn why limited industry knowledge leads to costly setbacks.
Grab Limited-Time Offer $150 -$29
Segment 3
Brand Positioning
- Understand what positioning is and how it influences your ability to compete effectively in the market.
- Gain awareness of how to align your brand with the expectations and desires of a specific target group.
- Become aware of the factors that make competitors successful
Grab Limited-Time Offer $150 -$29
Segment 4
Product Strategy
- Learn why you must focus on key products that define and represent your brand.
- Understand the expectations customers have for products within specific fashion segments.
- Become aware of the role competitor research plays in shaping effective product positioning.
Grab Limited-Time Offer $150 -$29
Segment 5
Price Strategy
- Learn why you must focus on key products that define and represent your brand.
- Understand the expectations customers have for products within specific fashion segments.
- Become aware of the role competitor research plays in shaping effective product positioning.
Grab Limited-Time Offer $150 -$29
Segment 6
Brand Ethos
- Learn what defines a brand ethos for fashion brands, from core values to storytelling.
- Understand the role of consistency in building brand recognition and loyalty.
- Become aware of why your brand’s story will attract new customers.
Grab Limited-Time Offer $150 -$29
Segment 7
Timelines and Logistics
- Discover the timelines involved in buying, design, production, and logistics.
- Gain awareness of how transportation and import/export factors impact delivery.
- Understand what causes delays in logistics and how they can disrupt operations.
Grab Limited-Time Offer $150 -$29
Segment 8
Product Creation
- Become aware of the role of trend research and fabric choices in product creation.
- Understand what tools are used to visualize designs and prepare them for production.
- Learn why competitors’ research is vital and must influence product concepts.
Grab Limited-Time Offer $150 -$29
Segment 9
Product Development
- Learn about the role of tech-packs and size blocks in the development process.
- Become aware of the sample creation stages and their importance.
- Understand what collaboration with pattern cutters and clothing manufacturers entails.
Grab Limited-Time Offer $150 -$29
Your Mentor:
Richard Roelofse
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