

And Strategy
My birth mother was from South Korea, and my birth father was an American of African descent. Then, in the early 1970s, a Dutch married couple adopted me, and I relocated to The Netherlands. I got a Dutch nationality and a Dutch name and grew up in an affluent town in the north of the country, which became my home.
My Caucasian-Dutch adoptive parents raised me as an ordinary Dutch boy, and I grew up without any prejudices or discrimination. Yet, despite all this, I felt I didn't belong to a group and didn't know to which one I wanted to belong. So in my search for belonging and becoming part of a fitting social circle, I experimented with different groups. I learned then as a young boy that each group had unique social rules and specific dress codes. In retrospect, my fascination with social groups, dress behaviour, and fashion started then. This fascination has guided me throughout my career; it gives me energy and keeps me on point in my work as a Fashion Designer and Fashion Design Strategist.

Next to helping you make strategic decisions, I can help you to create menswear and womenswear collections from A-Z. My services include consultancy, creative direction, clothing design and pre-production development.

































