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Fashion show O'Neill Europe (2020)


As a Fashion Designer and Fashion Design Strategist, I have dedicated nearly three decades to providing top-notch design and strategic services to leading fashion brands, sports brands, fashion retailers and startups from around the world.

My portfolio includes working with renowned names such as Zara, Urban Outfitters, Ferrari, O'Neill, Wrangler, K-Swiss, Max Verstappen, Anthropology, Olympic Games, and Peak.

I have had the privilege of working across various sales regions, including Europe, Australia, Canada, North America, China, Russia and The Middle East.

I apply my extensive industry knowledge to help fashion businesses succeed and keep up with changing industry trends and consumer demands.

In my work, I analyze macro trends, consumer behaviour, and emerging technologies that will impact the fashion industry. Subsequently, I apply this knowledge to devise creative strategies for clothing collections that meet both present and future consumer demands.

Furthermore, I offer brands consultative support for branding and marketing strategies to ensure that business objectives align with the overall vision and brand values.

When I work for a large enterprise to identify and realize opportunities for expansion and progress, I cooperate extensively with the company's leadership teams, designers, manufacturers, retailers and other involved parties.

Therefore, whether you are a high-level manager of a large fashion brand or an aspiring fashion entrepreneur, I can help you to find the sweet spot between commerce and creativity.