In my work, I analyze macro trends, consumer behaviour, and emerging technologies that will impact the fashion industry. Subsequently, I apply this knowledge to devise creative strategies for clothing collections that meet both present and future consumer demands.
Furthermore, I offer brands consultative support for branding and marketing strategies to ensure that business objectives align with the overall vision and brand values.
When I work for a large enterprise to identify and realize opportunities for expansion and progress, I cooperate extensively with the company's leadership teams, designers, manufacturers, retailers and other involved parties.
Therefore, whether you are a high-level manager of a large fashion brand or an aspiring fashion entrepreneur, I can help you to find the sweet spot between commerce and creativity.